If you’re just starting out in the wild and expansive world of Social Media for business, Facebook is likely at the top of your attack list. Luckily, a recent study by Buddy Media has a few tips to help promote engagement with your Brands Facebook page. BE TIMELY Brands that posted outside regular business hours … Continue reading
The U.S. government has clearly taken notice of the impact social media has on society and is now taking advantage in order to increase communication regarding threat notifications. Luckily, it doesn’t take more than 140 characters to create an attention grabbing post out about terror alerts. The Associated Press obtained a copy of a 19-page document … Continue reading
Business owners are being told over and over again that they need to be on the internet, have a web presence. But it’s no longer enough to simply put up a pretty page for the sake of claiming a piece of internet real estate. If a visitor cannot figure out what you do, why they should should be interested and what they should do about it in the first 15 seconds of reaching your page then your website has failed Continue reading
The web analytics company, ViralHeathas rolled out a new social media metrics platform, Social Trends. The platform captures real-time data from popular social media sites and gathers it in clean, concise charts. Users can create their own profiles to track a variety of topics such as news, events, entertainment and more. The company has even … Continue reading
There are so many online advertising acronyms and terms out there, it can be hard to keep them all straight. Which is why I created this easy go-to guide explaining the pros, cons & differences between the many kinds of paid search advertising. Hopefully this will help you determine which type of online search advertising … Continue reading
Cost per Conversion- also known as Cost per Acquisition (CPA), is a method of only paying for ads if a visitor has performed a specified action. You can use this information to track how many of your ads lead to sales and how much you’re paying per sale- therefore improving ROI. HOW IT WORKS Enable … Continue reading
Apple recently released Safari 5, a updated version of it’s web browser. The selling feature of this new version is the ability to remove clutter and noise from online news article you’re attempting to read. Sounds great, right? No more blinking and video banner ads- just text. And it’s all in a simplified, cohesive format. … Continue reading
You may have heard, Google recently decided to include page speed it’s search ranking algorithm. While it doesn’t carry as much weight as some of the other factors including page relevance, every bit counts in the rat race for the #1 Google listing. Additionally, with improved page speed you may find improved conversion rates as … Continue reading
It’s easy to get lost in the “Geek Speak” of SEO when trying to understand and utilize the concept. Most of us aren’t internet savvy and don’t have years of experience researching and analyzing how search engines operate. If you don’t have the budget to hire an SEO expert to monitor your site regularly, here … Continue reading
You keep hearing that you need social media but you’re still not sure why. Here’s the situation: The world is constantly changing and the internet is no exception. As with everything else, if you don’t keep up, you’ll be left under the proverbial rock. It’s no longer enough just to have a website or to … Continue reading
