Popular shoe website Zappos.com made a costly mistake this past weekend setting them back roughly $1.6 million. However, the company was able to transform this internal negative into a positive PR move that strengthened their brand image as an extraordinary customer service focused company. The story: Last Sunday 6pm.com, Zappos.com’s sister site, experienced a programming … Continue reading
Public relations professionals understand that everything you do has the potential to affect the public’s perception of your business. And the PR team at Apple has seemed to lose track of this concept, resulting in a public bash-fest on the company… Continue reading
Now that you’ve set up your blog, stylized the page, & completed your profile, it’s time to start posting! But what should you be writing about? The most important rule of thumb, if you haven’t already heard, is: don’t blog about your company products & services. Yes, your blog posts should contain information about your … Continue reading
